6 Best Shopify Alternatives India: Get More Clients For Your Online Store

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Looking for the best Shopify alternatives India to get more clients for your online store? Look no further than our comprehensive list of the top 6 Shopify Alternatives India.

Find the perfect platform to suit your business needs and elevate your online presence today.

The E-Commerce industry in India

According to the articles published by many organizations including Invest India – a government organization and privacy shield framework; the Indian E-commerce industry is expected to grow to $200 billion by 2026 from $48.5 billion in 2018 along with the growth of India’s online shopper base to be 2nd largest globally by 2030, with nearly 500-600 Million shoppers.

The ongoing digital revolution in the country is expected to grow and expand India’s total internet economy to $250 billion.

The E-commerce industry of India is on the trajectory of upward growth, and the Indian government is doing its best to support the industry through various initiatives such as the Government e-Marketplace (GeM) and the Open Network for Digital Commerce (ONDC).

The Rising Popularity of Shopify In India

In the last few years, the landscape of the e-commerce industry in India has undergone a transformative shift, with online businesses becoming a pivotal part of the country’s retail ecosystem.

Shopify’s rising popularity is not coincidental but has grown from its powerful and user-friendly e-commerce platform. Shopify emerged as a platform that provides entrepreneurs with flexible tools that help them stay competitive in the e-commerce landscape in India.

The factors that have contributed to the Rising Popularity of Shopify

1. Growing e-commerce market

The Indian E-commerce market has witnessed significant growth, particularly in the financial year of 2023, which has attracted many e-commerce platforms from the international market.

2. The global presence of Shopify

Shopify has been in the Indian market for 10 years now. It offers a wide range of tools and features that are designed to help businesses create and grow their online presence; acting as a contributing factor to the popularity of Shopify in India.

3. Personalized Store Design

Shopify offers customization for personalized stores, easy payment integration, and 24/7 customer service, all the essential features for businesses looking to establish a strong online presence.

4. A wide range of Industries

The stores of Shopify in India cater to a wide range of industries including apparel, beauty and fitness, home & garden, and many more.

5. Ease of use

The platform provided by Shopify is known for its user-friendly interface and ease of use, which makes it an appealing option for entrepreneurs looking to get their businesses launched and managed in the online world.

6. Offers integration with third-party applications

Shopify has the ability to link hundreds of applications, that include tailored apps for Indian businesses, taxes, and other requirements.

Overall, the rising popularity of Shopify in India can be attributed to its ability to cater to the growing e-commerce market.

The Leading Shopify Alternatives in India

If you are looking for Shopify alternatives in India, then look no further, because we are going to talk about some of the leading Shopify alternatives in India.

1. WooCommerce

Woo commerce

Woocommerce is an open-source e-commerce platform that is designed to work seamlessly with  WordPress, one of the popular website builders.

a. Integrating with WordPress: The platform of Woocommerce was developed specifically keeping in mind the integration with WordPress. The users can easily add, edit, and delete products, and manage their product categories, attributes, tags, and reviews. It provides users with powerful features like configuration and customization.

b. Customization: It offers a wide variety of designs and templates that users can customize for free. They can create and customize their online e-commerce websites and online stores.

WooCommerce is a flexible and powerful e-commerce platform that smoothly integrates with WordPress, allowing users to easily set, manage, and customize online stores.

2. Magento


One of the well-known platforms that is known for its scalability and flexibility is Magento. It is included in the alternatives of Shopify in India as it helps in creating a unique and customizable online store.

a. Open-Source Platform: As it is an open-source platform, it is free and can be used and modified.

b. Scalability and Flexibility: It ensures growth for e-commerce platforms by offering diverse options, powerful database maintenance, automated solutions, and other evaluation tools. It allows seamless integration and allows third-party developers to create extensions, ensuring the scalability and growth of the store.

3. BigCommerce

Big commerce - Get Catalyzed

Like other alternatives, it also offers merchants with a wide range of features.

a. Robust E-commerce features: It offers unlimited products, file storage, and bandwidth. The feature of a single-page checkout reduces the steps to complete a purchase. It also helps in reducing downtime, offers customization, and integrates with third-party services.

b. Built-in SEO tools: Some of its key features include URL structuring, support for the use of meta tags, help in generating XML sitemap for the store, offering us a wide range of SEO-friendly themes, and providing tools for SEO analysis.

4. Wix eCommerce

Wix ecommerce

Wix eCommerce is an all-in-one solution that allows users to build, run, and grow a successful online store.

a. Drag-and-drop website builder: It allows users to customize their e-commerce store which provides an exceptional shopping experience.

b. All-in-one solution: It offers more than 500 templates that suit every business for their online journey. It allows users to expand their commercial reach along with other channels including Facebook, Instagram, and many more.

5. Zoho Commerce

Zoho commerce

Among the Shopify Alternatives in India, Zoho Commerce offers integration with Zoho tools that help businesses streamline their operations.

a. Integrated business suite: It provides a comprehensive set of tools that helps businesses manage their business operations in every aspect.

b. Seamless Integration with its tools: Zoho tools include Zoho Inventory, Zoho Marketing Automation, and Zoho CRM which helps in integrating with them. This integration helps in reducing errors and improves communication.

6. PrestaShop


Prestashop is also an open-source e-commerce platform that caters to a global community and supports a wide range of extensions.

a. Open-source platform: It is one of the open-source solutions dedicated to the development of merchant sites that allows users to create an online store easily.

b. Community support and extensions: It allows ambitious companies and entrepreneurs to develop and create their e-commerce sites.

Which Shopify Alternative in India you should Consider

Alternative Platform Name Key FeaturesPricing
1. WooCommerceBuilt on open source and is free, adaptive, and highly flexible. A large community of users and developers  Free
2. MagentoRobust, secure, highly customizable, suitable for large businessesCommunity Edition: Free, Enterprise Edition: Starting with $22,000/year.
3. BigCommerceScalable, easy to use, customizable, and provides users with a wide range of integrations and features.Standard: Beginning at $29.95/month, Plus: Starting at $79.95/month,Pro: Starting at $299.95/month
4. Wix eCommerceEase of use, drag-and-drop website builder, offers various templates and designs Business Basic: $23/monthBusiness Unlimited: $27/month,Business VIP: $49/month
5. Zoho CommerceIt offers features like inventory management, payment processing, and shipping that integrate with Zoho apps.Standard: $25/month,Professional: $75/monthEnterprise: $225/month
6. PrestashopHighly customizable, and provides a wide range of features that are suitable for Small to medium-sized businesses Free,Premium: $249.99/year onwards

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Check Out: 6 Reasons To Choose WordPress For an Ecommerce Website Development.

Reasons why you should go for Shopify Alternatives India

Shopify is indeed a popular e-commerce platform but it also has various reasons that might make an individual seek alternatives in India.

Many businesses in India are looking to go into the online arena, and because of the insufficiency of available knowledge about the options, they go for Shopify.

The drawbacks that every business owner must consider before opting for Shopify as their online solution partner and should consider Shopify Alternatives in India.

1. Limited options for payment gateway

Shopify supports only a few popular payment gateways in India, which may not work with the diverse preferences of Indian consumers, making it a part of the contributing reasons to consider Shopify Alternatives India.

2. Pricing and currency challenges

Shopify operates on primary currencies such as USD or EUR. Such operations can create challenges for Indian Businesses when they set product prices in the Indian currency. They are also influenced by changes in conversion rates, transaction fees, and fluctuations in exchange rates.

3. Localized features are limited

Shopify’s platform is primarily designed for a global audience. It also means some of the local features and functionalities related to the Indian Market might not be available. It may include language support and integration with the local logistics providers. It may also involve issues related to complying with the taxation laws and other legal requirements.

4. Customization for design is limited

Shopify provides us with a wide range of themes but design customization is limited. This limitation might make consumers hire a designer externally.

5. Higher costs involved

Shopify is a paid platform and charges a monthly subscription. Also, it asks for payment from consumers if they want some additional themes and also takes transaction fees when selling online unless Shopify payments are used.

Since such limitations are connected with Shopify, consumers should consider Shopify Alternative in India.

Check out this awesome blog: How Good is Shopify For Your Ecommerce Website Development?

Selection Criteria for Shopify Alternatives India

As we discussed many limitations of Shopify earlier, now let us see how the Indian owners can set evaluation criteria that can help them identify the best Shopify alternative India for their businesses.

The alternatives can be evaluated on certain criteria:

1. The structure of pricing

a. Comparing the different pricing plans: Shopify provides three pricing plans- Basic Shopify, Shopify, and advanced Shopify. They all have a different price range that varies from $39/month to $399/month. Whereas Woocommerce-one of Shopify alternatives in India offers it plan that starts from $7.50/month.

b. Transaction costs and additional costs: Shopify charges 2.9% + 30¢ per transaction. But it also depends upon the plan they are using. So it may be a disadvantage for businesses that have high constraints on the budget.

2. Ease of Use

a. User-friendly interface: Shopify is a well-known platform that is known for its user-friendly interface, but some of the users might find it difficult to use. Shopify Alternative India like Wix E-commerce offers a drag-and-drop website builder that is easy to use.

b. Availability of customization options: Shopify Alternative India like Zoho Commerce offers more advanced customization compared to the platform provided by Shopify.

3. Functionalities

a. E-commerce tools: Shopify provides e-commerce tools that help businesses sell on multiple channels, also including social media platforms and third-party workplaces. Woocommerce also provides us with similar e-commerce tools.

b. The payment gateways: Shopify Alternative India like Woocommerce offers more payment gateway options that include Paypal, Stripe, and After Pay.

4. Customer Support

a. Alert and quick responsiveness: Shopify provides 24/7 customer support via phone, live chat, and e-mail. Shopify Alternatives in India like Wix E-commerce also offer reliable customer support.

b. Testimonials: Make sure to review the testimonials when you evaluate Shopify Alternative India. Some of the alternatives like Woocommerce have obtained positive feedback from the users.

Final Thoughts

In conclusion, the Indian e-commerce industry has experienced enormous growth with positive projections for the upcoming future. This expansion has provided a developing platform to the online shopper base and overall contributed to the digital revolution in the country.

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Shopify, without a doubt, is one of the best platforms that can help you set up your business in the online world. But the Indian customers should also consider other alternative platforms that understand their true desire for the business. The users should carefully analyze and select the Shopify alternative in India that is best for them.

Sachin Jangir
Sachin Jangir
Sachin Jangir is a seasoned digital marketer with over 7 years of experience. He has worked with a variety of businesses across different industries, helping them grow their online presence and drive more traffic and sales. Sachin specializes in Website Development, SEO, Paid Advertising, and Social Media advertising, and has a proven track record of delivering results for his clients.
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