How To Effectively Use LinkedIn As a Digital Marketing Tool in 2024

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LinkedIn is the most powerful social platform for professionals and businesses seeking to forge relationships, build careers, and boost business. According to LinkedIn’s internal data, there are 774+ million members across 200 countries and territories, with more than 55 million companies on the platform. New members and companies are consistently joining every minute.

With so much potential, LinkedIn is a top-priority marketing channel for many businesses. Do you wish to develop a LinkedIn marketing strategy but have questions you can’t find answers to? 

As a powerful LinkedIn Marketing Agency, we know the best strategies that you can use to help clients or build your career. 

We are here to help! We have curated a list of questions with their answers that you could read to leverage the power of LinkedIn.

This article offers you an overview to develop your best LinkedIn strategy. Keep reading how to effectively use LinkedIn as a Digital Marketing tool.

What kind of content do I put on LinkedIn?

As the world’s largest online professional network, LinkedIn is inherently B2B-centric. 

Thus, it is a top-priority content marketing channel across businesses. 

Content marketing strategy is based on the creation of valuable content for your audience that they can relate to it and find engaging.

Audience-centric content

Choosing the right ‌content means understanding your target audience in-depth and curating content they would want to engage with.

Unique Content

It should be unique, innovative, and creative to keep the audience hooked.

Industry-focused content

Creating educational and industry-focused content to educate your audience is helpful.

Growth trends 

Educating your audience based on spontaneous trends and overall movements is the right strategy, to begin with.

How do I digitally market my product or service on LinkedIn?

It is important to educate your audience regarding the product or service you offer. 

The following steps can help:

Keeping your profile or page up-to-date

Your audience must understand your journey, brand story, and vision. Updating your profile regularly is key to this. It helps to increase visibility as well.

Updating status

Out of sight, out of mind! Regularly updating the status helps to increase engagement. This reminds them ‌you are a resource to the industry and encourages them to stay in touch.

Using hashtags

Hashtags are used to add emphasis to a post, but these hashtags are goldmines for tapping into new audiences and industries.

Inline Form for Blog

Post about important events

Sharing insights into your journey also adds value. It helps people to connect and build upon their experiences. It increases the credibility of your profile or business page.

Upload Portfolio

Do you have blogs to share? Or do you indulge in video marketing? Well, you can upload all of your work on LinkedIn. It helps your audience understand your perceptions and way of working while building trust that you would get the work done.

How do I increase the visibility of my page on LinkedIn?

LinkedIn has some powerful features that can be leveraged to increase visibility. As a digital marketing company in Jaipur, we understand that visibility is the driving force a business demands through professional branding.

Following are some techniques you can incorporate into your LinkedIn marketing efforts to grow your organic visibility.

LinkedIn Groups

You could create or join an existing group to be a part of a like-minded set of people with common interests. Sharing posts and engaging with co-members of the group helps to portray you as a thought leader and increases visibility.

Queries and Answers

Help someone out by answering their query. Your network would appreciate it. Ask questions to increase your knowledge.

Business Pages

Keep an eye out for similar businesses and how they interact with their audience. Find insights into your competitors. You could use it to post information about yourself as well.

How do I acquire customers through Digital Marketing on LinkedIn?

LinkedIn could be leveraged to forge professional relationships and acquire customers. 

The number of followers is directly proportional to the ‌engagement that you might receive. 

An increase in engagement reflects positively upon your visibility and you‌ gain more followers. It is a virtuous loop.

Send invitations

If you have someone’s email address or use email campaigns, then you can send them invites to connect. It is a tested way to increase following.

Use InMail

It is a feature introduced by LinkedIn that helps you send a direct message to any LinkedIn member irrespective of if they are a part of your network. It is highly useful to increase your network since LinkedIn issues a credit if the person does not respond within 7 days.

Request an introduction

An introduction lets you connect with 2nd and 3rd-degree connections and is free for all members. It could be used to increase connections.

LinkedIn’s Advanced People Search

It helps you filter out people basis a criterion for the leads you wish to generate. It generates connections in your 1st and 2nd-degree networks. You could connect with people asking them to introduce someone to the target company of your choice to build your career.

Can I use LinkedIn Ads as part of my digital marketing strategy?

According to eMarketer, LinkedIn makes up the largest share of U.S. B2B display ad spending in 2021. 

This can be used along with the organic marketing tools discussed above. It lets you target specific job titles, job functions, industries, or company sizes. 

The chances of such users clicking your ad increase tremendously. Of course, with rising ad spending, you’d need to track your ROI to ensure that you’re getting the maximum bang for your buck. 

While LinkedIn Ads can be used for one-off events or promotions, organic growth is the ideal long-term strategy for your career or business.

Key Takeaways

Most businesses and professionals around the world use LinkedIn, and hence it is a great tool for marketing. It can be used in the following ways:

1. Market yourself or your business content about your business using unique, audience-centric, industry-focused content.

2. LinkedIn marketing could be done by regularly updating your profile, updating your status, using hashtags in posts, posting about relevant events, etc.

3. Visibility can be increased by using community services such as groups, answering and asking questions, and keeping an eye out for business pages.

4. The number of followers can be increased by sending invites, using the InMail feature, requesting an introduction, and using LinkedIn’s Advanced Search feature.

5. LinkedIn Ads can be used for Pay Per Click(PPC) Campaigns.

6. Analyzing metrics is extremely important to derive insights from the data generated and push efforts in the best direction.

LinkedIn is a powerful tool and leaving it out of the marketing strategy is wasted potential. Use the listed steps to achieve your professional goals!

Picture of Sachin Jangir
Sachin Jangir
Sachin Jangir is a seasoned digital marketer with over 7 years of experience. He has worked with a variety of businesses across different industries, helping them grow their online presence and drive more traffic and sales. Sachin specializes in Website Development, SEO, Paid Advertising, and Social Media advertising, and has a proven track record of delivering results for his clients.
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