LinkedIn has become a powerful B2B marketing tool for professionals across diverse industries. The platform offers enormous opportunities to connect with sellers and decision-makers to build brand awareness and boost credibility. Many renowned LinkedIn marketing agency survey reports show that more than 80% of organic leads are generated through LinkedIn.
Moreover, nearly 49% of consumers or buyers look at the LinkedIn profiles of professionals before making a decision. Hence, from a business perspective, LinkedIn is an essential marketing tool to thrive in today’s digital world.
5 reasons why B2B brands have started using LinkedIn as a marketing tool.
- Showcase Your Professional Expertise
LinkedIn allows you to showcase your professional expertise in the best way possible. You can publish posts and articles on the platform and participate in various groups relevant to your business niche. With regular posting, you’ll be able to establish a strong brand presence within the niche and build credibility.
To start with, you can write long blog posts related to your brand products and specifications and conduct surveys to engage with your audience. Make sure you target your audience keeping the buyers’ persona in mind. Professionals can also organize quiz programs on the platform to engage with relevant viewers. Moreover, you can write quality posts regularly to showcase a remarkable presence on LinkedIn.
- Increase Brand Awareness
Brand awareness helps to generate quality leads and improve your return on investment. Hence, publishing content on LinkedIn is the best way to increase awareness and boost your online visibility with the power of organic marketing. With regular posting, you will be able to connect with your audience more effectively. LinkedIn marketing enables you to expand your brand’s reach and target your potential audience.
You can promote your content directly on LinkedIn or via email list. Ask your audience to share and re-share your content on LinkedIn. Email subscribers are likely to read and share content more than your followers on social media. Also, don’t forget to invite them to connect with your brand on LinkedIn. This is helpful not only to generate leads but also helps to expand your audience reach across the globe. If you are unsure about brand awareness, it would be beneficial to connect with a reputed LinkedIn marketing agency in India.
- Promote Product Launches
If you want to promote your brand or product among a B2B audience, LinkedIn is the best platform. You can integrate LinkedIn publishing the next time you launch a new product or campaign. It is helpful to accomplish your marketing goals faster compared to other platforms. The LinkedIn platform allows you to target a respective audience that is genuinely interested in your products and services.
When trying to target your audience while launching a product, keep in mind that you are going to target business professionals. This means you need to tailor your campaign content to directly hit the mind of your target audience. You may need to design the content with a professional approach. You can fetch results easily once you press the right vein. So don’t forget to leverage the knowledge and expertise of a LinkedIn marketing agency that can professionally showcase your products for a branded product launch.
- Drive New Website Visitors and Generate Quality Leads
Another important reason to use LinkedIn is that it helps generate quality leads and drive more visitors to your site organically. Organic leads are like bread and butter for B2B brands, especially those selling goods and services. Top brands spend a lot of hard-earned money on effective marketing practices to generate quality leads.
But LinkedIn lightens the problem of generating leads. Business individuals can leverage LinkedIn lead generation ads and native forms to generate organic leads. A form appears on the screen whenever users click the CTA button. This form is automatically filled based on the user’s profile information. You can use this information for email marketing and campaigns.
In addition to lead generation, you can publish informative blogs to drive more traffic to your website. Include hyperlinks within your post to drive traffic from other sources. Also, use quality backlinks that divert organic leads to your website and post.
- Boost Personal and Professional Development
LinkedIn is not only a marketing tool for B2B brands but also a learning platform. You can receive better insight, and get interesting news and deep inspirational stories that help to boost your subject matter expertise. Besides this, LinkedIn is also a great platform to improve your professional skills and discover new ideas relevant to growth and development.
You can join various LinkedIn groups and participate in active programs to gain better industry insight. Try to join groups that are specifically related to your industry and niche. Also, make sure to remain active as much as possible. Moreover, you can connect with prominent people, industry leaders, and other qualified business folks for professional development.
LinkedIn marketing can prove to be the best campaign strategy if you are running a B2B race. So, start leveraging the platform and publish engaging content daily. Start connecting with your target audience to improve brand credibility and grow your business revenue. You can also seek help from a credible LinkedIn marketing agency to promote your brand and generate qualified leads.
If B2B marketing via LinkedIn doesn’t give you the desired results, feel free to connect with us. Our clients love us for the result-driven LinkedIn marketing strategies that show remarkable results.