The Bark Wood By Hostay Case Study

Zero to 15,000 profile views in a single month on Google Listing for ‘The Bark Wood by Hostay’!!

Client Overview

The Bark Wood by Hostay is a 4-star premium hotel in Tirthan Valley, offering peaceful stays by the river with stunning mountain views. They excel in sustainable luxury, inspired by the natural beauty of Tirthan Valley, and aim to provide personalized, memorable experiences for their guests.

Business Name

The Bark Wood by Hostay

Industry

Hospitality

Location

Tirthan Valley, Himachal Pradesh

Challenges

When The Bark Wood approached us, they had:

1. No online presence and uncertainty about its potential benefits.

2. No knowledge of SEO or how it could help them gain local popularity.

3. An unverified GMB profile causing issues in search results.

4. No customer feedback or reviews.

5. A generic name "Hostay," leading to confusion about their class.

6. High competition from other hotels and homestays in Tirthan Valley.

Solutions We Provided

1. Profile Optimization

Verified and optimized their Google Business Profile, ensuring all information was accurate and engaging.

2. Naming ‘The Bark Wood’

Previously, they used the name “Hostay,” which caused confusion among visitors who perceived it as a low-quality, shared residence. After discussing it, we decided to give it a specific name to help visitors identify and perceive it as a luxury stay.

3. Regular Updates

Posted 10 updates monthly, highlighting different aspects of The Bark Wood, such as beautiful views, amenities, and special offers.

4. Encouraging Reviews

Motivated guests to leave reviews, bringing in new feedback weekly and managing negative reviews constructively.

5. Local Research

Conducted in-depth research on the locality, culture, and customer search queries for targeted keywords.

6. Competitive Analysis

Manually checked popular hotels to identify differentiators.

7. Detailed Information

Provided comprehensive details about the hotel's facilities.

Results Achieved

Conclusion

Through strategic optimization and continuous engagement, The Bark Wood by Hostay experienced significant growth in online visibility and local customer engagement. Their GMB success story is a testament to the power of effective SEO campaigns.

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