The Importance of E-Commerce Website Design on Conversion Rates

Table of Contents

Online shopping has become more trendy than ever.

Many e-shops, regardless of their size or success, often find themselves stuck in a cycle of conversion rate misconceptions, which negatively impacts their business performance.

Some even think that a standard UI solution provided with their eCommerce platform is sufficient for optimal operation and that no adjustments are necessary.

It is an undeniable fact that it’s the E-Commerce website design that the audience first observes on any website.

Website design plays a vital role in driving more traffic, increasing conversion rates, and offering a fun shopping experience.

However, thinking that the program platform is the most important for eCommerce business, and UX doesn’t play a key part in its success, can be a huge fatal mistake. 

According to Amazonaws, 88% of customers will not revisit a website in case they experience a bad eCommerce UX.

Indeed, the design of any website constitutes most of the credibility a business carries.

Here, we will discuss ways to amplify your conversion rate using the eCommerce website design and UX best practices.

Importance of UX in an eCommerce Website

A good UX is very important to eCommerce success; it makes navigation easier streamlines transactions, and gains trust from customers.

A well-crafted UX ensures that users can easily find what they are looking for, make decisions based on relevant information, and finish their purchase in the quickest time possible in a frictionless manner.

Various UX design challenges are encountered by developers and it is crucial to overcome these challenges and provide users with a better user experience.

A positive experience fosters loyalty and repeat business, making UX not just a design choice but a crucial factor in driving conversions and overall business growth. 

As per recent research performed by Zethic, an intuitive UX can amplify the conversion rates of a website by nearly 400%.

Hence, it is significant to prioritize your eCommerce website design to grab more customers and stay ahead of the competition.

How Does Website Design Affect Conversion Rates?

website design affect conversion rates

1. Don’t Ignore the Potential of First Impressions

As the quote goes, ‘First impressions matter!’, it does apply regardless of the domain.

To create an enchanting first impression, proper e-commerce management should be done for example; you will have to work on your eCommerce website’s load speed.

As per Google insights, viewers don’t wait for over four seconds if they witness a slow-loading website.

 Hence, it is crucial to have faster-loading landing pages if you want users to stay on your website.

Besides, users look for a well-arranged and easy-to-navigate website. So, make sure everything is laid out and labelled perfectly to prevent frustrating your eCommerce website users.

Here are certain things you can add to your eCommerce UX to create a good first impression:

  • have an organized and clean layout,
  • a search bar that helps users quickly locate services and content, 
  • high-quality images, graphics, and videos,
  • easy typography, and
  • mobile responsiveness.

2. Add Relevant Info and Chatbot

A good eCommerce UX website design eliminates unwanted elements and offers users things and information that are needed.

Coordinating with this flow, you should offer users a certain means of connecting with you, like your email address, phone number, geological business location, and/or fax number.

Besides this, prioritize adding features, such as chatbots, to enhance the user’s experience with your service.

This option allows people to contact you anytime they’ve got any queries or questions.

3. Easy Checkout Process

It is the checkout page where the visitors become potential buyers.

 Most of the e-store owners are concerned about cart abandonment risk due to a long or complicated checkout process.

This is a critical eCommerce UX aspect.

However, there are a few ways through which you can boost the rate of conversion during the checkout process, namely:

  • users should get the option of buying as a ‘guest’ or without signing in, 
  • streamline the auto-fill and data validation process,
  • progress indicators will help inform users of their present state in their purchasing journey,
  • offer varied payment methods, as every user will have different payment preferences, 
  • motivate the audience to review your services, even if it be in the form of stars.


4. Mobile Responsiveness

It is vital to have a mobile responsive eCommerce website, keeping in mind the massive use of smartphones these days for shopping online.

Your eCommerce website should look good and perform well across all screen sizes and devices. 

Google favours websites that are mobile-friendly in its search results.

As a result, having a mobile-responsive site benefits both SEO and the user experience.

5. Don’t Overlook the Power of CTAs

Adding convincing and clear CTAs is an easy way to boost conversion rates.

This shows and brings some trust to your audience, and you can easily get a better conversion rate with a well-designed landing page and enticing CTAs.

6. Attractive Product Presentation

Well-displayed products will sell more.

Include high-quality product images, videos, descriptions, pricing, and other important details on your product pages, this will make the product presentation appear attractive. 

Besides, if your product has variants, you have to add them with proper details, keywords, and pricing as bonus conversion and charm-adding boosters.

 Add a section for feedback or review of the product.

Do not forget to include a FAQs section because common questions may spring forth in the minds of your users regarding the product.

7. Offer Personalized Shopping Experience

Personalizing your product categories is the key to getting users to come to your eCommerce website often and make purchases.

A single product cannot be everyone’s preference.

No eCommerce UX can be complete sans a personalized touch the visitors can rely on readily.

Users are most interested in finding more captivating and relevant products.

Conversion rates increase significantly by personalized shopping/purchase experiences generated utilizing user feedback/recommendations.

Offer users a highly personalized shopping process by replying to their queries promptly and letting them switch between web pages faster.

Using user feedback, you can develop a seamless and compelling shopping experience for the user, thanks to ML algorithms.

8. Make Use of A/B Testing

Website design is an iterative process that needs continuous attention. With A/B testing, you can easily improve your eCommerce website’s design.

The procedure entails creating two distinct website versions.

A/B testing helps you determine which website design is better at converting users by passing each version through user testing via regular customers.

9. Attractive Website Design

Website design is an iterative process that needs continuous attention.

With A/B testing, you can easily improve your eCommerce website’s design.

The procedure entails creating two distinct website versions.

A/B testing helps you determine which website design is better at converting users by passing each version through user testing via regular customers.

10. Trust Signals

Trust plays a vital role in eCommerce, as several users provide their sensitive details over the web.

For this reason, your website design must have trust signals to build user confidence and faith in your website. 

Among these include:

  • Product Reviews

Verified product reviews provide genuine insights from real customers, helping you make informed and confident purchasing decisions.

  • Product USP (if any)

Unique product features set us apart, delivering superior quality and innovation that cater specifically to your needs.

  • Payment Assurance

Secure payment options and trusted gateways ensure your transactions are safe and protected at every step.

  • Transparent Return Policy

A clear, hassle-free return policy guarantees peace of mind with easy returns and quick refunds.

Parting Thoughts

Website design is vital in determining the failure or success of an e-commerce store.

A well-built and designed website will undoubtedly impress users at first glimpse.

Besides, it helps them find what they’ve been looking for and boasts faith in your brand.

Everything related to website design is important for UX, from how fast a web page loads to easy checkout.

Implement the above-listed web design and UX best practices to rank your eCommerce website higher in the search engines.

After all, your brand deserves recognition in the online landscape.

So, what’s kept you waiting? Work on your eCommerce website design and watch the conversion rates boost.


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Hari krishna
Harikrishna Kundariya is the Co-founder, Director, & Marketer of eSparkBiz Technologies – an excellent Software Development Company. His 12+ years of profound experience enables him to create Digital Innovations for Startups & large Enterprise.
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