Social media has become one of the most efficient and effortless ways to become visible to the audience. Your online branding can be the make it or break it factor for your business. Your customers will determine what you are and how you work through these online platforms.
Many platforms like Google, Pinterest, Instagram, Twitter and LinkedIn have made reaching to customers easily. But out of all these LinkedIn is a platform which provides for a very specific kind of engagement with businesses and potential clients. You can form connections on Linkedin which can prove highly useful for your brand.
The point here is, if we have so many platforms which can give us results early in the process then why Linkedin? This is because this platform is dedicated to business interactions. It has a professional setup and makes you stand out from the crowd with a well-crafted profile.
It is not only a one to one interaction place but has a hierarchical setup too. The direct connections are the 1st level connections. The ones connected to them are second-level connections and then connected to them are 3rd level connections. This is a clear indicator of LinkedIn being an expansive platform. Thus, the opportunities here remain unlimited for every business.
What is LinkedIn?
We can refer to LinkedIn as a business social media platform with millions of members world over. It is used by professionals to create an online CV or resume, which allows them to look for opportunities that suit their career aspirations.
It even assists companies in two ways. First, they can hire individuals which can help grow their brand and second, they can exist as a brand on this platform to create a face value.
As a member, you can make connections with your connections and search for people who share the same interest as you. Professionals from any sector can be a part of this and create a space for sharing their thoughts, portfolios etc.
Online branding on Linkedin
Online branding is initiated by enhancing visibility. It is essential to be found out by people online, especially professionals who wish to see you. You use LinkedIn for promoting your brand name and creating a perception among viewers as to what is your objective, what you do and why they should be connected to you.
In doing this you require a professional-looking as well as well-curated profile. It will be done by optimising the content with SEO tools.
Apart from professional-looking content you also need a bit of personalisation through which people can find a connection to you. Having a friendly outlook and giving a personal touch to it will enhance your visibility.
What can you do?
- Optimize your profile (according to your purpose)
- Make connections at every level.
- Create personalized and targeted posts and content.
LinkedIn has been a core in online business growth because it allows you to network without the hassles of offline communication. It creates a reputation for your business which attracts like-minded people to attach to your brand.
How to ensure that it is for you?
Marketing, sales and branding are the core benefits of LinkedIn use. If business growth and profit are what you are aiming for, then LinkedIn can be just the right place to begin. It is a tool for effective networking and brand awareness creation. Along with this is not as saturated as the other social media platforms reason being the targeted business stance.
The more reach you create on LinkedIn the more people will get to know about your brand. This can in turn have a positive impact on your brand reputation and ultimately more profits.
You can generate LinkedIn leads by various methods:
- Becoming a group member
- Creating and posting relevant content
- Sharing content with a larger audience through groups
There remains no doubt about the efficacy of LinkedIn as a superior social media platform for brand building and growth. It boils down to your knowledge of using it and applying the correct techniques of networking.
All this can be a burden when you have a business running strongly. Which is why Get Catalyzed brings you the opportunity to outsource your LinkedIn branding. We have an experienced team with expert content creation skills.