Have you read that SEO-optimized blog on “what’s trending”? Or Have you liked your friend’s social media post?
Everything you read or like on digital platforms is a form of digital content you interact with daily.
How is this content generated, and how businesses must leverage their digital marketing efforts through content marketing?
This blog will help you explain How content marketing helps your digital marketing success?
Here we go.
What is Content Marketing?
According to Content Marketing Institute,
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and ultimately to drive profitable customer action.”
Significance of Content Marketing
- It helps educate and bring awareness to your target audience about your products or services.
- It helps to boost conversion.
- It helps to build trust and loyalty among your customers.
- It makes it convenient to create a community around the brand.
Types of Content Strategy to boost your digital presence
An SEO-Optimized and value-added blog on topics like Digital Marketing Agency in Jaipur or Brand marketing strategies will help your business stay on top of search engines for relevant keywords. It will help your business to remain relevant to your target audience. There are many strategies like Pillar and Cluster Content and Skyrocketing your content marketing strategies that could help to boost your digital marketing presence
Email Marketing can be beneficial for engaging your target audience through your business’s integrated digital marketing efforts. Connecting and nurturing your customers with personalized emails and engaging them with your offers builds brand loyalty.
Social Media Marketing
Posting consistently and connecting actively with your customers on social media can help to build your brand’s tangible presence. Social Media Posts can be of different formats like videos, user-generated content, videos, podcasts, webinars, and social media ads to educate, entertain, and engage. Social Media Marketing is also an excellent tool to share blogs and bring in website traffic. It helps to share or build do-follow links to websites and build links that help to drive more relevant traffic.
Components of a Solid Content Strategy
Determine your Goals
For leveraging the content marketing efforts, it’s noteworthy for you to set up the goal you wish to achieve through your content marketing strategy.
You can set up S.M.A.R.T. Goals and O.K.R. for your business, like increasing sales by 3% by the end of the next quarter.
Comprehend your target audience
The primary reason for content marketing should be to attract the right audience to your website, which requires your product or services. To decide who your ideal customer should be, you must map out your buyer persona. According to Hubspot, The buyer persona is the fictional representation of the target audience you want to sell your products or services in the niche. A well-defined target audience can be more helpful to get the targeted traffic to a website through well-written blogs.
Select your Content-Type
Choosing the content type includes the kind of content your target audience consumes and where your business skillsets lie—the content types like posts, podcasts, videos, webinars, long-form blogs, etc. Selecting the correct content type that your audience consumes is more critical to creating, publishing, and distributing across the channels.
Create a Content Marketing Calendar
Content Calendar helps to maintain a schedule of the content you wish to publish often. It can guide you to stay consistent, time-bound, and organized with the content plan you want to publish on targeted channels.
Optimize and Promote your content
Make sure to choose the topics your audience is searching for and add those queries or keywords in your content creation plan. Publish SEO-Optimized articles that resonate with your audience. To drive targeted traffic, build backlinks for your content and promote or repurpose your content on Social Media Platforms.
Measure Your Content
To stay relevant and on the top of your content marketing efforts. You must monitor and measure your content marketing efforts. Check your traffic numbers on Google Analytics and YouTube Analytics for the targeted content or video you wish to rank for on search engines or youtube, respectively. Improvise or repurpose content in case there has a dip in the ranking of your targeted keywords rank and traffic to your website.
Examples of B2B Content Marketing
Here are the two best examples of B2B businesses leveraging content marketing as their strategy.
Hubspot is a marketing company and has introduced the “inbound marketing” term.
Their content marketing strategy is straightforward. It includes educating small business owners about inbound marketing methodology through informative blogs. Secondly, building their diverse resources section through a library of courses, ebooks, case studies, Etc.
Single Grain is a digital marketing company serving in the tech startup niche. Their content marketing strategy includes blogs focusing on compelling digital marketing strategies and a marketing school podcast by their C.E.O. and thought leader Neil Patel.
They have built an extensive library of ebooks, podcasts, courses, Etc.
It has helped them to drive massive traffic to their website.
Examples of B2C Content Marketing
Here are the two best examples of B2C businesses applying content marketing strategies at their best.
The world’s number 1 revenue-generating company is a wide range of audiences. It leverages content marketing efforts through a branded blog named Walmart today. It includes an editorial look & feel and business-related topics on community and volunteering.
H&M is an Apparel brand and has leveraged content marketing by launching an online magazine to add to the potential growth of its target audience. H&M offers daily updates and inspiration from the world of fashion, beauty, and culture in their digital magazine.
To win the game of content marketing, consistency and credibility are essential to staying relevant and on the top of the mind. Few Digital Marketing agencies in Jaipur like Get Catalyzed can help you leverage your content marketing game and boost your business’s digital marketing efforts.