Are you a B2B company? Do you want to build your brand on social media platforms? But confused, which platform is best for your B2B business and how to get started?
If the answer to the above question is “Yes,” you have come to the right place. This blog will help you with strategies to build your company’s Brand on LinkedIn successfully.
Why it is important to have your B2B LinkedIn Marketing Right?
LinkedIn is a gold mine for businesses that serve other businesses. According to Statistica, LinkedIn has a 23% share of social media platforms with the most significant return on investment (ROI) according to B2B marketers worldwide as of November 2021.
Additionally, here are a few more statistics to consider before learning about building your brand on LinkedIn.
Fifty-five million companies are on LinkedIn.
96% of B2B content marketers use LinkedIn for organic social marketing.
33% of B2B decision makers use LinkedIn to research purchases.
We are aware that the personal brand works better on LinkedIn but building a company brand can do wonders too if done right.
Here’s the step-by-step guide to setting up your company brand on LinkedIn.
How to set up your company for LinkedIn Marketing Success?
If your business is already there on LinkedIn or you are getting started, it’s significant for you to know the basics of setting up your business on LinkedIn in the right way.
Further, you can also consult a LinkedIn Marketing Agency to help with doing your business the right way.
● Setting Up Your Company Page
If your business is not present on LinkedIn. Set up your company page. Fill up all the necessary company details like your company description, vision, mission; update your company logo and banner.
Make sure you keep the tone, voice, and imagery consistent on your website and social media channels.
● Be clear about your Audience and Business Goals
Being clear about what you wish to achieve as a brand on LinkedIn makes the rest of the things more convenient. Define your objective and the audience you want to target through LinkedIn marketing.
If you are confused about how to convey your message in the right manner, you can also consult Get Catalyzed – A LinkedIn Marketing Agency in India that can help you with conveying your message to the audience in the right manner.
● Make sure to optimize your LinkedIn Page
Just as you optimize your website for search engines, it’s vital that you also optimize your LinkedIn company page. This helps your target audience to discover your page on LinkedIn. Add keywords in your headlines or description that your target audience uses to search for your services.
Further, it’s also significant for you to promote your LinkedIn page through other brand channels like adding your LinkedIn Company Page Link to your website, adding it to your newsletter subscription, or on your company blogs for your audience to follow.
● Add Showcase Page for your Company
The LinkedIn showcase page is for you if you expand your business and introduce multiple brands or product lines. The Showcase pages or we can say these as an extension of your primary business page. It is also required
for you to optimize these showcase pages to help your target audience to discover them on LinkedIn.
Here are a few best examples of small business LinkedIn Pages to follow.
● Hacker Earth
HackerEarth is the developer assessment software that helps companies accurately measure developers’ skills during recruiting. They post content daily that adds value on LinkedIn.
FreshBooks is the number one accounting software in the cloud for self-employed professionals and their teams. Their “Life” Tab helps their audience to learn about their company culture.
Many Best LinkedIn Marketing Agency are there to help small or large businesses create a successful brand on LinkedIn.
Best LinkedIn Marketing Strategies to leverage your B2B Brand
● Post Consistently.
To remain relevant and on top of the mind of your target audience, you should post consistently. You can post on a few days of the week or daily. Before posting the post, ask the following questions to yourself.
Is it adding value to your followers or educating them about your brand?
Is it building trust and asking to take some action?
Is it entertaining someway?
Keep posting content that adds value to your target audience’s life and build trust among them.
● Plan your Post
Scheduling your post or submitting your post at the right time when your audience is scrolling the feed can make a huge difference. Plan your post
and strategically post it at the best time. LinkedIn is a professional network. So, the best time to post on LinkedIn will be working hours from 8 AM to 3 PM from Monday to Friday.
● Investigation with Media
It’s apparent that while starting with LinkedIn Marketing for your brand, you aren’t aware of the kind of content your target audience or personas would resonate with. So, you must experiment with different types of media like posting videos, native articles, long blog posts, carousels, etc.
These experiments will help you know what kind of content your audience loves to view more on your platform through the engagement you receive.
● Create Relationships and Drive Engagement
Building relationships is the most important thing to do on LinkedIn Marketing. It might seem quite tricky as a brand, but it’s not impossible. Your employees should acknowledge on LinkedIn that they belong to your company, sharing your perspective or updates would help establish your brand as a thought leader in the industry, follow hashtags and use them strategically, join & engage in groups, network with the right professionals, showcase your team, your company culture, launch an event, etc.
Humanize your brand as it helps to connect with your target audience and build trust and long-term advocacy.
● Take Benefit of LinkedIn Targeting
While marketing on LinkedIn, it’s significant that you also leverage the LinkedIn Advertising features. This platform has the best advertisement targeting segments with more than 20 different audience attributes like job title, location, workplace, etc. There are various types of ads that LinkedIn offers, like Text ads, Sponsered content ads, Dynamic ads, and Sponsered messages ads. Leveraging these features would help your business grow and build an authentic relationship with your target audience.
Make Sure to Measure your LinkedIn Marketing Efforts
Phew! It’s a ton of work to set up your brand on LinkedIn. Therefore, it’s also crucial for you to measure your efforts.
There are a few metrics to watch out for, like your page’s engagement rate, CTR (Click Through Rate ), increase in your visitors, and page followers. Keeping track of these metrics will help you understand your audience and eventually help you build a strategy that could resonate and build trust with your target audience.
If you are a startup, a solopreneur, or even a company growing exponentially, you could even ask for guidance or reach out to a nearby LinkedIn Marketing Agency. Get Catalyzed is among the best LinkedIn Marketing Agency in India to help your brand and boost it for success on LinkedIn.
Are you ready to take your company’s LinkedIn brand to next level?