Social media marketing has a completely different story as we see through it. Social media is more than uploading pictures with a few trending hashtags.
Your social media marketing plan must have the ability to show authenticity through your brand. Content is considered “The King” but engaging with other Instagram users is equally important.
Growing organically on social media is easy if you have the right mix of engagement and content strategy. Gaining thousands of followers is not an overnight thing.
Organic growth takes time and its results are phenomenal. It allows you to create the most loyal and engaging community for your brand.
You must be aware of organic marketing and might be looking for a proven strategy.
Today we are sharing 5 growth hacks to grow on social media organically.
- Share original content with consistent brand voice
- Cross-platform promotions
- Collaborate with influencers
- Build personal connections
- Pre-plan your content
Share original content with consistent brand voice
You might have heard social media experts saying, ‘Content is king’. Indeed, that’s true, but partially.
Nowadays, when almost everybody is trying their luck to be an influencer, people often think sharing a lot of content will do. But it will not get you desired results.
You must strategize your content and it should revolve around the brand’s targeted audience.
Reaching a targeted audience will help you build a community of people interested in your brand products.
Along with this, your content must be unique and depict your personality.
To understand this, take the example of Zomato. It’s a food delivery application. But what makes it different from others?
It’s goofy content strategy!
If you follow Zomato on Instagram, you might have noticed that they never mentioned them as a food delivery platform. Currently, they have written ‘Cool brand posting lit memes to stay relevant and that makes them unique. Also, their Instagram bio is the exact representation of their brand.
Cross-platform promotion
This is one of the best ways to divert traffic to your main social media platform. For example, if your primary focus is on Instagram, then you can divert your audience from Facebook, YouTube, Linked In, Twitter, Blogs, Pinterest, etc.
For example, if your niche is very saturated on Instagram, try marketing on LinkedIn or Twitter and divert the traffic to Instagram or vice-versa.
Not only this, you can promote your brand everywhere possible; be it your thank you card, carry bag, or company’s blog.
Don’t forget to place a follow button at the bottom of the blog. Don’t miss any opportunity to hold your visitors and bring them into your community.
Collaborate with influencers
Do collaborations include money? How will it be organic then?
Well, we do agree that certain collaborations include the exchange of money. But you can also collaborate with small influencers and other creators organically.
You can do this by publishing guest posts on each other’s pages. This is a good way to attract other creators’ audiences. When you collaborate with the influencers related to your niche, who have an audience similar to your target audience, you’ll get the desired results.
For choosing the right influencers, you need to define your target audience, your goals, and most importantly the converting reach of the influencer.
Now, you might be wondering why influencer marketing is so powerful?
Well, the influencers generally have a very loyal community. It takes years and consistent efforts to gain audience trust. When they share about any product or service, the community does consider that. This way you can take benefits from their community to grow on social media.
Build Personal Connections
Organic growth doesn’t come effortlessly. You need to socialize with other people on social media, engage with their posts, leave meaningful comments, interact in their stories, and help them when they are stuck. This will help you build a personal bond with them and in return, they will also do the same.
Yes, you know right, personal connections work everywhere.
So, the next time you sit down to make a strategy for your social media, make sure to dedicate a few hours for engagement.
Have a Strategy
Running a brand without a strategy is like gambling. You aren’t sure about what will happen next and we believe businesses shouldn’t function that way.
Therefore, to make your business less of gambling and more of growth, start building a strategy.
Start with optimizing your bio, page descriptions, and similar categories. Once this is done, move ahead to content planning.
Make sure to follow tip no.1: to create converting content.
Also, try to include some fun and educational content from your niche to create brand awareness.
No matter how informative your posts are, your growth will stop once the audience starts losing interest in your content. To maintain the balance between fun and information, you can try posting memes at regular intervals.
Next, focus on the posting schedule.
Don’t expect to grow if you are posting irregularly. You need to find out at what time your content has the best reach and post accordingly. No matter if it’s morning 10 am or evening 6 pm, finalize a time and stick to it.
This triggers your audience to check in at the same time to find you. Thus, it will boost your engagement and you will get a better reach.
Conclusion
The journey from starting with 0 followers to reaching your 1 million mark is very challenging. You need to have the right mindset, the right strategy, and a full-proof plan to reach this goal in the least possible time.
Although the mission shouldn’t be to gain only numbers.
Yes, no doubt those numbers are very important but the community is what makes or breaks your brand.
Hence, while you have an eye on the numbers, also try to focus on building community. Engage with your audience and nurture them with giveaways, contests, meetups, and in whatever way you can give back.
Social media marketing indeed takes a lot of research, effort, and time. Not everybody has the liberty to spend a lot of time.
So here we are, Team GetCatalyzed, to help your brand grow organically on social media.
Get in touch with us,
Book a consultation call, today!!
