LinkedIn isn’t merely for job seekers and industry professionals to build a network. You can use it as a marketing tool to grow your business worldwide. With the help of the right LinkedIn marketing strategies, you can improve your business, from lead generation to networking and partnership establishment. LinkedIn has grown to be a major platform for reinforcing customer relationships.
However, you need to work out the right strategies to expand your business through LinkedIn. With this in mind, we will share the best marketing hacks followed by a successful LinkedIn marketing agency. But before that, let’s understand LinkedIn marketing and its importance.
What Is LinkedIn Marketing?
LinkedIn is a professional social media platform that you can use to target customers and build brand awareness. It’s a platform where you can find your potential audience, job seekers, and renowned companies.
Numerous businesses use LinkedIn to promote their brands and build a vast network of credible audiences. Some business owners use this platform to build an email list that can drive sales in the long run. Regularly posting and engaging in fruitful discussions can expose your brand to millions of connections and boost your brand visibility worldwide.
Importance of LinkedIn Marketing Strategy
LinkedIn has been designed for building professional connections, career development, and business networking. To build a strong clientele, you need to connect with business leaders, customers, job seekers, and business partners. However, LinkedIn moderately allows you to promote and sell your products and services.
For this, you must build a specific marketing strategy to grow your business organically. LinkedIn marketing platform has different audiences with different interests. That’s why many LinkedIn marketing agencies in India follow distinct approaches to target the right audience.
LinkedIn has more than 810 million active users and a powerful network of 58 million companies. Nearly 94% of B2B marketers use this platform to generate leads and promote their businesses. However, merely posting and showing lucrative deals doesn’t help to expand your network. It is undoubtedly a good marketing tool, but you have to think out of the box to leverage this platform and garner exceptional results.
How to Set Up Your LinkedIn Business Page
You are probably wrong if you think that having a LinkedIn page is enough for your company. You need to put in the effort to design the page professionally. Keeping this in mind, here’s a step-by-step guide to setting up a LinkedIn Business page-
- Click on the “Work” icon on the LinkedIn homepage’s top right corner.
- Select the option “Create a Company Page” and select the option that suits your business needs. You get these choices for business types:
- Medium to Large Business
- Small business
- Showcase page
- Educational institutions (school or university)
- You must fill out the company profile, page identity, and other details.
- Once you have filled in all the vital information, check the verification box to confirm that you’re eligible to operate your account on behalf of your business.
- Next, you have to “Create a Page.” If your company page doesn’t meet the requirements of LinkedIn, you may receive an error message. The message may include actual business email and company email. You probably have to face rejection if you have exceeded the page creation limit.
- However, if you do not get any error message, select the option “Start Building Your Page” for further customization. If you are still unsure, take help from a listed LinkedIn marketing agency in India to create your LinkedIn page.
LinkedIn Marketing Tips to Grow Your Business
Business marketers and leaders are trying to find the most appropriate LinkedIn marketing tips to grow businesses worldwide. Here are some of the best pieces of advice that help to expand a business.
- Know Your Target Audience
It would certainly help if you outlined the users you want to target on LinkedIn. You can target your audience based on parameters such as age, location, industry, profile, job title, etc. For example, let’s say you want to run a B2B marketing campaign on LinkedIn and sell your SEO tools to the audience and marketers. In such a scenario, your target audience will be LinkedIn marketing agency, digital marketing agency, SEO experts, etc.
- Share LinkedIn Posts With Rich Media
Once you identify your target audience, you have to share some eye-catching, useful, and informative posts with your audience. Before you write a post, ensure to research deeply about your audience’s interests and what they are looking for. What kind of content does your audience love to read? As per LinkedIn, a large portion of your audience is attracted to posts with images, PDFs, SlideShares, and PowerPoint. You can also share video content to attract your audience.
- Join Groups
Joining groups related to your business niche can be a game-changer. For example, suppose you are targeting a B2B audience and want to target LinkedIn marketing agencies in India, join LinkedIn groups in which you will be able to target that set of audience and your business niche. The coolest thing about joining groups is you can also message the members you are not connected with in person.
- Stay on the Audience’s Radar
Do not forget to stay on top of your audience’s radar when implementing your marketing strategy. Get in touch with those customers who have previously shown interest in your services. You can share information and blog posts on LinkedIn to stay in front of the audience. Try to solve problems through your informative posts and explain how your services can help them. This will drive attention and boost credibility.
- Launch a Newsfeed/Showcase Page
If you are targeting a different audience, you can launch a showcase page to show your services and products to a dedicated group of users. The showcase page allows you to make different groups based on buyer’s personas. You can also make a personalized experience showcase page for your customers or the audience you’re selling your services to.
- Create Your Own LinkedIn Group
Once you have joined LinkedIn groups to reach your audience, it’s high time you create your own LinkedIn group. After creating a group, go to any of the pages you have joined, click on the “Members” page and filter out your target prospects based on your business criteria. Then, invite all of them to join your group with a tailored invitation. You can have complete control of your target audience in one place. Now you need to post valuable content to turn leads into potential buyers.
- Make New Connections and Nurture Leads
When you are looking forward to growing your business, connecting with strategic partners, industrial leaders, and other business professionals is non-negotiable. Nurture your connections to build strong relationships. By aiming at a mutually beneficial relationship with customers, you will be able to skyrocket your business.
- Avoid Hard Selling
Remember that your audience doesn’t want someone to hard sell to them. Even if you try to hard sell your services or products through ads and posts, your customers will likely feel annoyed and may decide to leave your page. We know that you only want to promote your products and services but irrelevant promotions or hard selling isn’t good. Instead, try to share valuable posts, build an online reputation and create brand awareness.
- Follow LinkedIn Marketing Blogs
LinkedIn has billions of users. They are building resources on their official sites, like their LinkedIn marketing blog. The section is particularly designed to help businesses in improving LinkedIn marketing. Many LinkedIn marketing agencies in India follow the same strategy to grow customers’ business. You can explore some credible resources to get an idea about how to use LinkedIn marketing tools, learn about features and keep yourself updated with the latest trends.
- Grow Your Email List
We highly recommend you craft a letter on LinkedIn saying, “Thank you for being connected on LinkedIn.” You can also customize it with a heartfelt note of your thoughts. You can also invite them to be a part of the “email marketing list.” LinkedIn allows connections to send 50 messages at a time. So, you can create your email list easily using this method.
- Track LinkedIn Analytics
Last but not least, you should regularly track LinkedIn analytics. With this, you will know how people find your page, which section is engaging your audience the most, and which CTA drives their actions. Moreover, you can also compare different page views for other tabs and analyze how many tractions you are getting on your Showcase Page.
With these 11 tried and tested LinkedIn marketing tips, you are sure to see a significant boost in your business growth and revenue.
In A Nutshell
LinkedIn marketing plays a significant role in achieving desired personal and professional results. Hence, by following the above-mentioned tips, you can easily grow your business and establish a strong network of business-minded people. However, if you don’t have the time and expertise to work towards achieving the desired results yourself, it would be great to take help from a credible LinkedIn marketing agency. All you need to do is contact Get Catalyzed, and we will help you reach your goals efficiently.