Email marketing is alive and one of the best marketing channels you can use to build an authentic connection with your target audience that keeps your businesses alive. It continues to be one of the ideal and effective ways of marketing your business.
But, when people unsubscribe from your email list. You feel bad. Right?
But… it’s not necessarily all bad news. You don’t want to lose the subscribers you worked so hard to get, but not all subscribers are equally valuable. Some of them might even be hurting your email marketing efforts.
You just need to make sure you’re not losing the right subscribers.
So what can you do to keep your target audience from unsubscribing from your email lists?
Here are the top ten reasons people unsubscribe your email and what you can do to retain your subscribers
- Not telling who you are
If your subscriber doesn’t remember, who you are, they are likely to hit that unsubscribe button.
Also, after the initial welcome email, your subscribers might hear nothing from your side for several months, and might they have completely forgotten about your company. In such a case, you need to reintroduce yourself in a friendly way like “Sorry for the long silence.”
So, you should introduce yourself, your business, and your brand in an email copy.
- You’re sending emails too often
According to a recent marketing survey, 53 percent of email subscribers reported getting too many emails from companies, while only 44 percent said they get the right amount.
So, if you’re hammering inboxes with messages every single day and you are seeing high-unsubscribed rates, you need to rethink your strategy.
Being bombarded with emails can feel incredibly intrusive and often leads to frustration. So, emailing too often not only impacts your subscriber list but also can damage your brand reputation.
- You are sending irrelevant content
Your email should be according to your target audience. So, it is very important that you send the right content to the right person, at the right time, on the right channel. So, irrelevant content can compel your reader for unsubscribing your email by saying: “This email isn’t for me.
Write for your customer, not for yourself. So, the body of the email should be relevant and useful.
- Your content is not personalized
Studies show that personalized marketing emails delivered a significant increase in transaction rates and revenue. When emails are personalized, the reader experiences a connection with the sender and feels valued as an individual.
Also, Personalizing emails may help to prevent readers from unsubscribing your email.
- Too much or too little content
Content length could also be the reason for people unsubscribing your emails.
Sending too long or too short content length can make people less interested in your content.
- Your emails are not mobile optimized
You must optimize your emails for mobile viewing. If you are designing emails for a PC screen, your message will be missed by most of your subscribers who are reading it on phones or tablets. If your emails are not optimized for mobile users, there are high chances that internal links may not work correctly, images might not be displayed and the text could be small and unreadable.
If you’re not doing so you will end with a low open rate and also losing your subscribers.
- Your email is too cluttered and looks unprofessional
If an email copy looks messy or unprofessional, people will think of it as spam. So, your email must look aesthetically pleasing and professional.
If it is not then chances of unsubscribing your email increase.
- Your reader has never signed up or didn’t realize they signed up
One of the most common reasons to see high unsubscribe rates is poor list-building tactics. People hate unsolicited emails. You can avoid this by building your email lists with the help of tactics like a lead magnet.
- Your Subscriber circumstances have changed
This can also be the reason for unsubscribing emails. As life progresses, people’s interest changes so do their mailing list subscriptions. Now the question is what to do in such cases?
If you can fit such a subscriber into a new segment or adopt your offerings to accommodate the change in interest, this may start a new relationship with the subscriber.
- Another company does it better
In this highly competitive world, you should focus on how to shine out and leave your competitors behind. As every company wants to give its best to achieve business goals. So, your competitors may be producing better content, offering the best deals, and focused on building a strong relationship with subscribers.
To improve your email campaign success you need to key an eye on your competitors.
To make your email marketing campaign successful, keep this golden rule in mind that email marketing isn’t just about you, or your company. It’s about your customers.
If you remember this golden rule in mind while designing your email marketing campaign, your subscribers will look forwards to hearing from you every time and will not unsubscribe your emails