‘Graphic designing is all about making it simple yet significant.’
Have you ever been amazed by looking at others’ social media posts?
A design is considered to be great when it delivers a clear message.
Well, the good news is you can also become an excellent designer by using these 10 thoroughly tested strategies.
here are the best social media design strategies:
1. Limited Words
Do you like to read long paragraphs in an image? No, then why expect others to do that? Most people use social media to relieve their stress. Therefore we need to create something attention-grabbing.
Now, you would say, what about educational and professional businesses getting popular on social media?
Well, for these types of accounts, you need to be very creative in your social media design skills.
The reality is everybody only skim through the posts. They stop when they see something eye-catching. When you use too many words, the reader loses interest and the content automatically becomes dull.
Therefore, try to use 50-60 characters or 1-2 long sentences at the maximum. Otherwise, try to include infographics and other interactive forms of graphics.
2. Limited fonts
Don’t go overboard when it comes to fonts. It is quite natural for designers to use too many fonts to make the design appealing.
But its impact is quite the opposite.
Using numerous fonts in a single image makes it look messy and difficult to understand. It confuses the audience and makes them skip the post
Therefore, it is advised to use one or a maximum of two fonts for small contexts like logos and 2-3 fonts for complex content like websites.
3. Appropriate Kerning
Kerning is a term used to define the spacing between letters. It has the potential to make or break your project.
If the characters are placed way too close, it’s difficult for the audience to read. Similarly, when the characters are placed way too far, the identification of words becomes tough. In both cases, you don’t get desired results.
Proper kerning makes the project legible and grabs the attention of more people.
Keep these points in mind to make your design look better:
- Keep the letters close instead of placing them far apart.
- Don’t rely on your kerning software completely.
- Consider different fonts and sizes
Once you have the above points in place, you can make your design look more attractive.
4. Remarkable color combination
Color is the first element in design that helps you to convey your message.
Here are a few elements which can potentially impact your work:
- Using colors aesthetically from the color wheel.
- Choose primary and secondary colors to create contrast in your designs.
To improve your quality of work, prefer choosing a color palette. A palette should have both primary colors and secondary colors. Also, you can use the color wheel to create your palette.
5. Proper negative space
Negative space is to convey the white space in a design.
Beginner graphic designers should take care of these minor details to create an impact with their designs.
White space gives your design room to breathe.
According to design theory, the use of negative space ensures a quality user experience. It draws attention to the focus point of your design which eventually leads to a better conversion rate.
Now, you have all the reasons to give your design a better look with some negative space.
6. Content layout
The layout is the building block of your design.
It provides a route map for the reader to navigate through your design. It doesn’t matter if you are using texts, images, or video, your layout should be clean and understandable.
Content layout when done right gives a pleasant experience to your audience and holds them longer on your project.
7. Visual hierarchy
Visual hierarchy is used to present the order of elements according to their importance.
By arranging elements logically and strategically in a design, you can influence users’ perceptions.
This will help you in guiding them and taking desired actions.
For example:
Keep the heading in big font size and other text in small.
Similarly, in a magazine, images are placed in between texts, and sometimes at the corner. This is to make the design look more visually appealing.
8. Consistent branding
Visual branding has come a long way.
Regular use of social media platforms for various brands has created more importance for colors and fonts.
Brands associate certain colors and fonts with them which helps their audience to create a visual identity with the brand.
For example, if you see any hoarding with a blue and yellow color scheme, IKEA comes to your mind.
Consistent use of colors and fonts holds immense importance for a brand. A designer should try to use a brand guide for designing social media posts.
9. Stock images
Stock images are not for you, it’s for non-designers. You might have come across these phrases earlier.
But, opting for a photography session for every design is also not feasible. Thus, you can use stock images for your designs while adding more to them.
Therefore, turn on your creative juices, edit your design using stock images, and give it a whole new look.
10. Not Plagiarising others’ work
Taking inspiration from fellow creators is a good habit to stay updated with the trends, but copying their designs is not ethical.
This mistake is usually committed when a designer can’t differentiate between being inspired or duplicating others’ content.
You can develop new habits to improve your skills. Try to create something every day, no matter how big or small. Once you build a habit of creating, ideas will automatically flow and you’ll be able to wave goodbye to plagiarism.
Conclusion
Graphic designing is a blend of technique, education of various software, and creativity.
When you align all these three together, you see a major change in your design perspective.
Graphics are designed to stay evergreen.
Designer must align their skills with the brand voice, being versatile enough in their designs to be used everywhere.
If you feel your brand is not getting recognized as it should be create a brand identity.
We are here for you.
GetCatalyzed offers the most elite graphic designing services in the market.
